American rapper Snoop Dogg and singer Aloe Blacc have joined forces with Unload Your 401k and anti-gun violence campaign No Guns Allowed, to call for 'divestment from the gun industry'.

Snoop Dogg, who features in the public service announcement by Campaign to Unload and States United to Prevent Gun Violence, aims to encourage the public to declare #ImUnloading in the name of those touched by the tragedy of gun violence. He said 'I'm unloading for my loved ones that I've lost. I'm going all in for gun free investing'.